Innis & Gunn : Building an Architectural Brand

McGinlay Bell were approached by Innis & Gunn to submit proposals to re-imagine the look & feel of their existing Beer Kitchen bars across Scotland. The brief included partially re-defining Innis & Gunn’s bars to encourage a more accessible destination for all and a series of inspiring eating and drinking environments that encompass the mission statements and ethos of Innis & Gunn –

‘Craft Beer to the Mainstream’.

Our approach focussed on developing a set of rules regarding colour, atmosphere and spatial quality that would become synonymous with the Innis & Gunn brand, building their architectural brand to be in keeping with the brand that everyone knows and relates to.